It’s about women. It’s about beauty. It’s about time.

5 Makeup Tips For Older Women.

By Boom’s original founder (and makeup artist turned silver-haired supermodel), Cindy Joseph

How To Bring Out Your Natural Beauty At 50, 60, 70 And Beyond


Use Cream-based Cosmetics on your face (not powder-based).

Powder adds texture to skin that already has developed texture.


Find a tone of lipstick that matches your inner lip or gums.


Don’t recreate the brows you had in your 20s.

Women older than 50 tend to lose definition in their eyebrows. Just go with that.


Do not wear any eyeshadow at all.

Especially no contour in the crease because it gives the appearance of deepening the crease. A little bit of mascara is OK.


Tinted Moisturizers don’t work.

If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.

Is there a woman who hasn’t dabbed a little lipstick on her cheeks for a quick touch-up?

The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.

You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic Boomsticks were designed to simplify, replacing many of those products in your makeup bag.

BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.

Silver Sky 750ML/25oz

Enjoy the beauty of all the stars in the universe with Silver Sky TOMO. Completely out of this world, take this gorgeous silver water bottle with you everywhere to hydrate in style.

Rose Gold 750ML/25oz

Hand-embellished with 4,000+ crystals, this stainless steel water bottle will give you all the tools you need to get excited about staying hydrated.

At BOOM!, we say “less is more as women age.” Our line is a super multitasker that can replace many different cosmetics in your makeup bag — with just three Boomsticks.

Check out our products

Available on our website, Boomsticks are compact, travel-ready tubes that fit in the palm of your hand:

Boomstick Color—sheer berry color for cheeks, lips, forehead, neck and décolletage; Boomstick Glimmer—sheer, pearlescent highlighter for eyelids, inner corners of the eyes, cheekbones, lips, cupid’s bow, neck, shoulders, collarbones and décolletage; Boomstick Glo—olive oil and beeswax moisturizer for lips, cuticles, around the eyes and anywhere else you'd like to add clean, natural hydration.

“Love Boomsticks! I get more compliments at 59 than I did in my 30s. I love the simplicity in my makeup and my life.”

—Lisa M., Trio customer

$148 USD

French Violet


$148 USD

Hot Pink


$148 USD

Black Diamond


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Also available on our website: Boom Bright, our gentle mascara for after 50 that completes your pro-age look.

Boom Bright—the soft black mascara designed for your 50s, 60s, 70s and every beautiful age beyond. Made with clean, moisturizing ingredients, this hypoallergenic mascara is comfortable to wear all day. Its soft black color flatters all skin tones, just like Boomsticks. This gentle mascara resists flaking, running and clumping. It’s also buildable, so you can add as many coats of Boom Bright as you like to finish your pro-age look.

“Best ever! I finally found the only mascara I’ll ever use.”

—Marianna Z., Boom Bright customer

$148 USD

Divine Gold


Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.

“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.

Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.

Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.

Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.

Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.

Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.

Today, Cindy’s legacy lives on in the hundreds of thousands of women who use Boom cosmetics and skincare.

Silver Sky 750ML/25oz

Enjoy the beauty of all the stars in the universe with Silver Sky TOMO. Completely out of this world, take this gorgeous silver water bottle with you everywhere to hydrate in style.

Rose Gold 750ML/25oz

Hand-embellished with 4,000+ crystals, this stainless steel water bottle will give you all the tools you need to get excited about staying hydrated.

What women are saying about us...

“By far this is the best ‘make-up’ for women over 40. I feel the need to brighten up just a little. Time is showing on my face, which is beautiful, but a splash of Boom is the perfect accompaniment of a wonderful life.” — Susan

Try our line of pro-age cosmetics and skincare by BOOM! You’ll love it.

Check out our products

All Boom products are tailor-made for environmentally conscious women.

We care about making our products safe and healthy for you—and our planet. That’s why we use no extra packaging, no parabens or phthalates. We also never test our products on animals.

Anyone can have allergies. If you have any discomfort or a rash develops, discontinue use and consult your physician.

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It’s about women. It’s about beauty. It’s about time™.

Join our Boom Club for new videos, makeup tips, discount codes and more!

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Please keep in mind that results may vary with Boom. While testimonials come from our customers, they do not guarantee specific res

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