Powder adds texture to skin that already has developed texture.
Women older than 50 tend to lose definition in their eyebrows. Just go with that.
Especially no contour in the crease because it gives the appearance of deepening the crease. A little bit of mascara is OK.
If you’re going to use a foundation to even out skin tone, find one that gives coverage but doesn’t add texture. Be willing to spend money on a foundation and take your time to experiment and find the exact right shade. Matching your skin tone exactly is critical.
The whole idea behind BOOM! is less is more. Women shouldn’t have to use dozens of different makeup products—especially in their 50s, 60s, 70s, and beyond.
You should be able to simplify your makeup routine, paring down to just a few items that bring out your best. That's why our late founder, Cindy Joseph, originally created Boomstick Trio®. These three compact, creamy cosmetic Boomsticks were designed to simplify, replacing many of those products in your makeup bag.
BOOM! is the sound of a revolution in cosmetics. While other skincare and makeup companies carry “anti-aging” products, BOOM! is the only company that is “PRO-AGE.” And we are not the only ones who think age is beautiful.
Silver Sky 750ML/25oz
Enjoy the beauty of all the stars in the universe with Silver Sky TOMO. Completely out of this world, take this gorgeous silver water bottle with you everywhere to hydrate in style.
Rose Gold 750ML/25oz
Hand-embellished with 4,000+ crystals, this stainless steel water bottle will give you all the tools you need to get excited about staying hydrated.
Check out our products
French Violet
750ML/25oz
Hot Pink
750ML/25oz
Black Diamond
750ML/25oz
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Divine Gold
750ML/25oz
Our late founder, Cindy Joseph, spent 27 years as a makeup artist. With her unique insight into bringing out women's beauty (at EVERY age), she created our original Boom cosmetics and skincare line. "As women age, looking fresh rather than made up is the key," Cindy said.
“The biggest makeup mistake that middle-aged women make is putting on too much under-eye concealer,” Cindy said. “At home, it might look okay, but in the daylight, it just looks like a bunch of gunk under your eyes. The older you get, the less makeup you should wear. It’s not a blank canvas anymore.”
Long before Cindy founded BOOM!, she had two very successful careers—first as a makeup artist, and then as a silver-haired supermodel.
Cindy began her career as a makeup artist in late-1970s San Francisco. Working for Macy's, Esprit and others, she pioneered the "natural look" with her models—which later became the inspiration for Boom cosmetics.
Soon after Cindy let her silver hair grow in, she was spotted on a New York sidewalk by fashion photographer Steven Meisel's scout. At 49, she began her second career as a silver-haired supermodel. During the next two decades, she was featured in ads for Dolce & Gabbana, DKNY, Olay, Nivea, L.L. Bean, Target and more.
Having spent nearly three decades as a makeup artist and another two as a supermodel, Cindy decided—in her early 60s—to go into the cosmetics business herself. She wanted to design a line of cosmetics that was all about revealing, embracing and celebrating women's natural beauty at every age. We are proud to say that she succeeded...and BOOM! was born. Today, Boomstick Trio is still our customer favorite, creating the dewy natural look ideal for all skin types and tones at all ages.
Cindy's legacy lives on in all of us here at BOOM!, as well as hundreds of thousands of women worldwide who resonate with her pro-age philosophy.
Silver Sky 750ML/25oz
Enjoy the beauty of all the stars in the universe with Silver Sky TOMO. Completely out of this world, take this gorgeous silver water bottle with you everywhere to hydrate in style.
Rose Gold 750ML/25oz
Hand-embellished with 4,000+ crystals, this stainless steel water bottle will give you all the tools you need to get excited about staying hydrated.
Check out our products
Join the Boom Club
